Why Is Design So Important For Your E-commerce Website? 

A well-structured e-commerce web design is like an attractive flagship store on a prime business avenue.  It fulfills three main criteria:

1. The visual appeal

2. The user experience

3. The user interaction

Without a properly defined design, your e-commerce website is bound to suffer from lack of response from customers who are the main target for any business. There are reasons why e-commerce website design services in Chennai are laying the emphasis for a good design:

• It creates brand awareness.

• It conveys the message of your business and brand.

• A great web design is crucial for customer acquisition and customer retention.

• It influences conversion rates.

• Enhances the security of data on your website.

So, how can you redefine the design of your e-commerce website? There are many ways to do it, but we aim to give you only the  fundamental guidelines.

The Four C's Of  Website Design 

All e-commerce websites thrive on the 4 C’s that form the foundation of a successful online venture. 

1. Customer

The customer is the prime target. Fine tune your website to give your customer a memorable user experience and user interaction. The best way to do both is to change your POV and view your website from a customer’s perception. 

• Is the overall design good?

• Is your website navigable?

• Are the instructions clear and precise?

• Does it have all the necessary information?

• Is there a reliable contact address and number?

2. Colour 

Never underestimate what colours can do for your web design. Colours have a psychological impact on the mind and emotions of the customer.  Ensure that the design of your e-commerce site matches the vibe and value of your business or product.  

For example, red  goes well for food-related business, while green is the obvious choice if you are selling gardening products. Purple exudes royalty and can be associated with high-end furniture and home decor products. 

3. Choice

Limiting the choice of products on your e-commerce website is undoubtedly one of the most important aspects of a good web design. Overloading your site with too many products is a big NO-NO.  The lesser the choices are, the easier it is to navigate from one process to another and complete a purchase. Isn’t that what a good UI is, after all?

4. Consistency

If a customer recognizes your brand just with the logo, font and colour, rest assured that your  web design is nearly flawless. Strong typographic patterns will be etched into the minds of online customers. Hence, using similarities and maintaining the consistency of the overall design helps to create a stronger brand presence. 

Web Design: An Ever-changing Landscape

Customer acquisition and sales are the ultimate targets of every e-commerce portal. Businesses that work with a single focus should understand the change in patterns, trends and user behaviour. 

Yet, there are some trends of web design that are always important for creating  successful  e-commerce websites:

• The use of captivating photos and pictures. 

• Creating a sense of urgency with limited stocks, best buys, offers and exclusive deals.

• Telling a story through your brand or product - trust us, this works wonders as customers are keen on knowing the inspiration behind your business! 

So what’s stopping you? Get going!

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